Our Obsession with Optimizing the Food System, One Startup at a Time

By Brett Brohl, Managing Director, Techstars

Our Obsession with Optimizing the...

Expectations of the IT Organization in an SAP Driven Business

By Gerrit Schutte, SVP & CIO, ConAgra Foods

Expectations of the IT Organization...

Innovation in the Realm of Food and Beverages

By Manuel Alcalá, VP Pan American Sales, SMurfit...

Innovation in the Realm of Food and...

Imagining a Sustainable Tomorrow

By Jessica Almy, Director of Policy, The Good Food...

Imagining a Sustainable Tomorrow

Enhanced Operational Efficiency with Data-driven IT Strategy

By Tim Nall, SVP & CIO, Brown-Forman

Enhanced Operational Efficiency with Data-driven IT StrategyTim Nall, SVP & CIO, Brown-Forman

The U.S. beverage alcohol market has experienced tremendous growth over the last decade, primarily driven by the booming demand for whiskey and bourbon. Today, we see a great deal of opportunity where technology can drive efficiency and better decision making. At Brown-Forman, we embrace data analytics and SAAS to enhance collaboration and drive better decisions. We focus on those technologies that significantly impact the top and bottom line of operations and, ultimately, help shape financial outcomes.

Data Management and Analysis  

From a business perspective, effective management of data plays an important role in determining our production. Over the years, big data technology has been used to aggregate and process terabytes of consumer or production data or social media information to gain better insight. Apart from data management, companies in the beverage alcohol sector today also need to connect the data to an analytic system for enhanced decision making. Better analysis of data helps us to recognize accurate consumer behavior. In such a scenario, data scientists aim to shape the company’s future through establishing a link between our promotions, social messaging, and pricing that would allow us to achieve a higher performance. 

The Strategic Positioning of IT 

The beverage alcohol sector is a small part of the overall beverage industry. Most of the technologies we’re implementing have been used in the past by other businesses. We customize those technologies to work effectively for us. It’s more important how you apply those technologies to a business than if they are new. 

Being part of a highly regulated global market, companies need to ensure their technologies and applications are complying with the industry norms. This leads to the strategic positioning of the IT department.  To stay at the forefront of market competition, beverage alcohol organizations need to turn IT from a back office focused area to directly partnering with the business to help drive efficiency and revenue. They need to ensure IT is engaged as a part of the business so that IT Leadership can find the right tools and processes to alleviate the pain points.

Changing role of IT  

Although the advancement of technology has evidently helped enterprises address various market challenges, it has also transformed the traditional role of IT. In order to remain at the forefront of market competition, I think companies must include IT operations with other management activities. With the evolving technology, IT team helps to drive efficiency, which ultimately increases the revenue for corporations. In Brown-Forman, IT has been directly aligned with our marketing group, corporate and global production functions for driving advancements and making consumer experiences better. Therefore, I think technology has strategically changed the functioning of IT.  

 Being part of a highly regulated global market, companies need to ensure their technologies and applications are complying with the industry norms 

My Advice for CIOs 

Over the last few years, the role of a CIO has changed. In the past, the CIO was primarily an IT operations head. Today, the CIO must also ensure that the overall IT strategies are in-line with corporate strategies. This is not exclusive to the beverage industry. CIOs working in any industry should understand their company’s business needs and react quickly to drive improvement throughout their business. My overall advice is that CIOs properly structure the company’s IT hierarchy so that it can have a bigger impact and drive the business. 

Seizing Technology Opportunities: A Recipe for Food and Beverage IT

By Patrick Dolan, National Managing Partner -...

Seizing Technology Opportunities: A...

Managing a LEAN Transformation: The Seven Pillars

By Bruno Padovani, Director of LEAN Continuous...

Managing a LEAN Transformation: The...

Digitizing Business Processes

By Mike Kennedy, CIO, Breakthru Beverage Group

Digitizing Business Processes

Food and Beverage's Big Data Surprise: Antitrust rules Still Apply

By Steve Safranski, Partner and Elizabeth...

Food and Beverage's Big Data...

follow on linkedin follow on twitter Copyright © 2019 www.fbtechreview.com All Rights Reserved | Privacy Policy